The Importance of Data Driven Learning Design
Digital body language is the way that our audiences are telling us their likes and dislikes and levels of gauge meant simply in an electronic format so this is everything from the time of day that they log on or the day of the week to what videos they tend to watch what content they tend to skip over and what content they refer back to all this gives us a picture of how interested and gauged those learners are. Data driven learning design very simply is all about just looking at data at the start before you begin any design so it's looking at things like what are the top three search terms on your internet or what's the time of day that people are engaging with your content it may also to be things like whether people prefer video or are they listening to podcasts put all those things together and you can see that they build a picture for how you want to design your content to respond to what the what insights they're telling you the concept of data driven learning design actually comes from marketing and if you contrast how marketers design their content campaigns they really begin with this data approach the I have metrics that you can't even conceive of that are so intricate that will tell you exactly what their audiences will likely respond to and if we take a little bit of that lesson over it Alan D. We now can design learning that is going to be far more receptive and palpable to our audiences so if you have no data at the start of a project you really don't have a lot of a chance first for success is it's kind of like trying to hit a target when you're in a black and room because you're really relying on theory and intuition if you hasn't paid up front it just gives you some guideposts into what's going to ensure that your content doesn't end. From the digital desk we look at the letters are not to computers that you simply put input and output if we have them sit and do a module and they click next to the very end therefore they will do it that's just not the way the humans work when we design content we have to think more about engagement and less and completion humans work on emotions humans work on drive context all these things and so if we decode the digital body language and we design two words that we have a better chance of getting that receptivity and engagement which is far more powerful of a of a driver to change a behavior the benefit to organizations who adopt data driven learning design is that there are far more streamlined they have less content that just sits on a shelf because they're designing in a way that they're learners appreciate they're in they're interested in it they're also to it in a process where they're constantly learning and gaining more and more insights about their audiences so they're up it's like they're getting to know them and when you know someone really well you're able to develop that relationship with them and that makes the key difference for how learning should be different in industry adopt stated driven learning design I think it places us in a far more strategic position and we're no longer approaching stakeholders with the what we think will work based on our theories and intuition and experience to be fair but we're going to them with some concrete evidence to really say look these are the things that we're seeing these are the trends these are the insights we want to design that it gives us so much more credibility it is going to get us far more respect and ultimately we're going to be building a better product with a better return on investment.
Updated 7 months ago